Spreading the Core Messages This Summer: Safest not to Drink Alcohol during Pregnancy

The ‘FASD Prevention Conversation: A Shared Responsibility’ project aims to raise awareness about the risks of consuming alcohol during pregnancy and promote a shared responsibility in preventing Fetal Alcohol Spectrum Disorder (FASD). By highlighting the key messages of the project, we can explore various ways the community can actively participate in spreading awareness this summer. The primary message is clear: it is safest not to drink alcohol during pregnancy.

For the Child-Bearer and Support Networks: The project emphasizes that drinking alcohol at any stage during pregnancy can have severe consequences, potentially leading to lifelong disabilities for the child. As the baby’s brain and body develop throughout the pregnancy, they are vulnerable to alcohol-related damage. To ensure a healthy pregnancy, it is crucial for child-bearers and their support networks to understand the risks and make informed choices to abstain from alcohol.

Additionally, the project highlights the importance of effective contraception for sexually active individuals who consume alcohol. By using reliable birth control methods, the risk of unintended pregnancies can be minimized. The project encourages those who are pregnant or planning to conceive to seek advice from healthcare providers and explore the available support and services within their communities.

For Women, People who may become Pregnant, their Partners/Family, and the Community: The project recognizes the significance of a supportive environment for pregnant individuals. Friends, partners, and family members can play a crucial role in promoting healthy choices and healthy babies. By actively engaging with pregnant individuals, asking how they can offer support, and encouraging healthy lifestyle choices, loved ones can contribute to positive outcomes for both the mother and the child.

Community involvement is vital in raising awareness about FASD prevention. Public events, workshops, and educational campaigns can be organized to disseminate information and engage a broader audience. Community organizations, schools, and healthcare providers can collaborate to host seminars, distribute educational materials, and encourage discussions on the topic. This collective effort helps build a culture of understanding and support for pregnant individuals within the community.

For Service Providers: The project acknowledges that some individuals may require additional support, care, and treatment to cease alcohol consumption during pregnancy. It highlights the effectiveness of intervention strategies and encourages service providers to engage in ‘The Prevention Conversation.’ By initiating conversations with individuals who may be at risk, healthcare professionals and service providers can provide valuable guidance, resources, and treatment options, facilitating healthier outcomes for both the mother and the child.


This summer, let’s prioritize having everyday, authentic conversations about alcohol and pregnancy with our family, friends, and coworkers. Here are some ways to promote these conversations:

Casual Discussions: Engage in relaxed conversations with loved ones about alcohol and pregnancy. Create a safe space where individuals feel comfortable sharing their thoughts and concerns without fear of judgment. Encourage open dialogue and active listening to facilitate understanding and empathy.

Personal Experiences: Share personal experiences or stories about alcohol and pregnancy, focusing on the importance of making informed choices. By sharing these stories, we can promote awareness and foster a sense of solidarity, allowing others to learn from different perspectives.

Workplace Awareness: Organize workplace initiatives that promote non-judgmental conversations about alcohol and pregnancy. Consider hosting lunchtime discussions, distributing informative posters or brochures, and encouraging colleagues to support one another in making healthy choices during pregnancy. To book a professional development session with the Prevention Conversation project, please click here.

Family Gatherings: Utilize family gatherings as an opportunity to discuss alcohol and pregnancy in a supportive manner. Emphasize the importance of understanding the risks and providing assistance to expectant mothers. Encourage family members to ask questions and offer support in making healthy decisions.

Social Media Engagement: Leverage social media platforms to share articles, personal stories, and educational resources related to alcohol and pregnancy. Encourage friends and followers to engage in constructive discussions by asking questions, sharing their own experiences, and offering support to those in need. Check out https://getrealab.ca/about/

Community Support: Connect with local organizations and support groups that focus on promoting non-judgmental conversations about alcohol and pregnancy. Attend their events, participate in workshops, and collaborate on awareness campaigns to amplify the message within the community. Connect with an Alberta FASD Service Network near you, click here.

Active Listening and Empathy: When engaging in conversations about alcohol and pregnancy, practice active listening and empathy. Approach discussions with a genuine desire to understand others’ perspectives and provide a supportive space for them to express their concerns or seek guidance.


The ‘FASD Prevention Conversation: A Shared Responsibility’ project emphasizes the importance of spreading awareness about the risks associated with alcohol consumption during pregnancy. By disseminating the core messages within different communities this summer, we can empower everyone to play an active role in preventing FASD.

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