The Conceivables Series

In the UK drinking alcohol is common, but many people don’t understand the risk it poses during pregnancy. This series uses friendly characters to look at conversations and situations that you might be able to use to help your friends live healthier, now and in the future.

Want to help us make a change? Why not download and share The Conceivables on social media, so that more people can learn with you?

Help us reach even more people by sharing this web page with your teachers and parents!



The Conceivables are characters in their very own comic strips, originally created by university students with input from other young people.

They’re a fun way to show some of the conversations that people can have to help each other learn about the risks of alcohol in pregnancy.

The male characters are represented by sperm and the female characters by eggs, and each character has their own quirky personality type that you might recognise from your school.

For more information of this and other FASD prevention campaigns, please visit

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