The Canadian Centre on Substance Use and Addiction, in collaboration with the Substance Use and Health in Emerging Adulthood Lab at St. Francis Xavier University, is pleased to share new resources designed to strengthen post-secondary institutions’ efforts to reduce alcohol-related harms.
Through the campaign Your Drink. Your Call, campuses across the country will increase students’ awareness of Canada’s Guidance on Alcohol and Health and empower them to make informed choices about their alcohol consumption.
What’s included in the campaign package:
- A Dissemination Guide that includes practical guidance, ready-to-use tools and implementation tips to help local rollout and adaptation
- Simple approaches to measure and evaluate a campaign’s reach, engagement and impact
- Digital and print materials to support awareness and outreach efforts
These tools can help:
- University and college campus administrators
- Student life and student services teams
- Harm-reduction practitioners and advocates
We encourage you to explore, use and share the Your Drink, Your Call campaign within your networks.
About this report
Both guides provide practical tools, digital and print assets, and evidence-based recommendations to help campuses in raising awareness about Canada’s Guidance on Alcohol and Health, and empowering students to make informed, lower-risk choices about alcohol.
These tools are intended for campus administrators, student life coordinators, and harm-reduction advocates, with the aim of supporting tailored implementation to meet local needs and foster a culture of moderation and wellness.
Three key points of interest you will find in the document:
- Strategies to efficiently adopt and implement an evidence-based youth campaign
- How to boost student awareness of Canada’s Guidance on Alcohol and Health
- How to empower students to make informed, confident decisions about their drinking