ABSTRACT
The rapid growth of social media has revolutionized communication, especially among
young people, offering a powerful platform to address critical issues like drug addiction. This
study examines how effectively social media educates students about the dangers of drug
use. By analyzing data from various educational institutions in Lahore, the research aims to
explore the impact of social media campaigns on students related to drug misuse. Data was
collected from 450 students through an adapted questionnaire which revealed that social
media significantly enhances students’ understanding of the risks associated with drug use.
The findings show social media use increase drug awareness among students. The study
concludes that, due to its widespread use and accessibility, social media is a vital tool in
educating students and addressing the public health issue of drug abuse.