A Developmental Evaluation of an Innovative FASD Awareness and Prevention Initiative: FASD The Prevention Conversation

cropped-letstalk3-1.jpgThe FASD Prevention Conversation (FASD:PC) is an innovative, made-in-Alberta approach to FASD Prevention. It focuses on the unique role Healthcare Professionals and Social Service Providers can play in engaging women of childbearing age in supportive and non-judgemental conversations about alcohol and pregnancy.

This initiative involved hiring Facilitators in each of the FASD Service Networks to train and prepare Service Providers for this role, while also engaging the larger community in discussions about alcohol and pregnancy, to increase awareness of FASD. In supporting these activities, the FASD:PC aligns with the FASD Cross Ministry Committee’s (FASD-CMC) Strategic Pillars of Awareness and Prevention.

The following document presents findings from the developmental evaluation of this initiative, the purpose of which was to provide key information to stakeholders in order to inform their future decision- making regarding this FASD prevention initiative. The evaluation also served to track the development and implementation of the initiative, in order to assess its transferability to new contexts. This developmental evaluation employed a mixed-methods approach, collecting data from Facilitators, Service Providers, and key project team members to answer four key evaluation questions. Data collection took place between May 2013 and January 2015, during the period of development and the first year of the implementation (2014) of the initiative.

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