An art project ‘Pop Bottles’ aims to raise awareness about social issues like alcohol consumption while pregnant.
The Italian designer Anna Utopia Giordano has come up with an art project in 2012 with a humorous design concept that mixes famous alcohol brands and kids toy makers. She created Pop Bottles, a series of alcohol bottles branded with iconic names like Lego, Nintendo and Disney, and complete with rubber baby bottle tops. There are a number of mash-ups including Fisher Price and Jack Daniels whiskey, Marvel and Martini, and Barbie and Absolut vodka. Giordano says:
The bottles are NOT for sale, they are part of an art exhibition. This is an art project to raise social awareness on topics such as alcohol abuse by teens, alcohol abuse by pregnant women, the disinterest of some parents towards their children (abandoned for days between toys and video games), how far marketers can go to gain the attention of their younger customers. There are no commercial purposes.
What do you think of this social awareness campaign through art?