Public awareness raising campaigns targeting alcohol use during pregnancy are an important part of preventing prenatal alcohol exposure and Fetal Alcohol Spectrum Disorder. Despite this, there is little evidence on what specific elements contribute to campaign message effectiveness. This research evaluated three different advertising concepts addressing alcohol and pregnancy: a threat appeal, a positive appeal promoting a self-efficacy message, and a concept that combined the two appeals. The primary aim was to determine the effectiveness of these concepts in increasing women’s intentions to abstain from alcohol during pregnancy.
I was diagnosed with FAS at 34 years old…so many quirks in my childhood through now…I now know why. I want to educate people about FAS and give hope to parents of children with FASD. I was raised in an amazing environment which I attribute to 90% or more of my success in life.