Take a peak at their new awareness campaign! ‘Don’t know? Don’t drink’ encourages women to stop drinking alcohol if there is any chance they could be pregnant.
Alcohol can affect a developing baby throughout pregnancy, including before a woman knows she is pregnant. There is no known safe amount and no known safe time to drink alcohol during pregnancy. Advertising commenced on 14 June 2015 and continues until September 2015. It will primarily be seen in targeted online environments and in bar settings. A 30-second video has been developed that focuses on the moment a woman has to decide whether or not to drink, even though she might be pregnant. The audience for the campaign is young women aged 18 to 30 years who drink at moderate to risky levels.