A.M. Atkinson, B.R. Meadows, C. Emslie, A. Lyons, H.R. Sumnall,‘Pretty in Pink’ and ‘Girl Power’: An analysis of the targeting and representation of women in
Tag: marketing
The feminisation of alcohol marketing
(Credit: Alamy) Pink, glitter, ‘mummy wine time’… how the ways marketers sell drinks to women can be patronising – and damaging.T This story is from an episode
New report exposes ‘pink and pretty’ alcohol marketing tactics to women
A new report has uncovered the tactics the alcohol industry is using to make their products more appealing to women and calls on the Australian
Science Daily: New light shed on link between alcohol marketing and increased consumption in young people
Date: March 15, 2019 Source: University of Stirling Young people’s awareness of alcohol marketing — and their ownership of alcohol-branded merchandise — is associated with