Fetal Alcohol Spectrum Disorder (FASD): The Prevention Conversation Project
This project ‘The Prevention Conversation: A Shared Responsibility’ focuses on engaging communities in conversations about drinking during pregnancy or drinking before a woman even knows they are pregnant. The project is based on the first and second levels of the Four-Part Model of Prevention (PHAC, 2008).
It is important for women and their partners to have access to information and services related to prenatal alcohol use. The communication strategy and messaging component of the project will focus on raising public awareness of the negative effects of binge drinking during the early stages of pregnancy. As outlined in the Four-Part Model of Prevention, this first level will utilize community development strategies to raise awareness among the target populations, highlight support mechanisms and promote involvement by community members and primary care providers (PHAC, 2008).
Supporting primary care providers to develop the necessary skills to engage in non-judgmental, empathetic conversations about alcohol use is paramount in the prevention of FASD. The second project component will focus on community engagement as a means to train and support primary care providers in the use of screening tools and techniques to engage women in the ‘prevention conversation’. Level two of the Four-Part Model of Prevention promotes the use of collaborative discussion on alcohol use and related risks with all women of child-bearing age and their partners (PHAC 2008).
- Increase the capacity of health and social service providers across the province to educate and support women and their partners using evidence-based practices to screen for alcohol use in pregnancy and intervene appropriately and effectively.
- Increase awareness among women of child-bearing age and their partners about the effects of binge drinking during pregnancy with a focus on early stage when pregnancy status may not be known.
- Increase knowledge of community resources available to women and their partners who may be concerned about alcohol consumption during early pregnancy.
- Create community connections between the health and social services and the FASD Service Networks to develop wrap around services.
- Health and social service providers across Alberta have increased knowledge, skills and confidence to effectively discuss alcohol use in pregnancy and intervene appropriately and effectively with women of child-bearing age and their partners.
- Health and social service providers create a safe environment for women to discuss alcohol consumption during early pregnancy.
- Women of child-bearing age are informed and aware of the risks associated with alcohol use in pregnancy in a non-judgemental way and of community resources and supports that are available to them.
- Consistent messages are provided to women and their partners/families about the risks of alcohol consumption in pregnancy with a focus on early stages when pregnancy status may not be known.
- These strategies will contribute to prevention and mitigate against the lifelong costs of FASD.
Primary: Health and social service providers that work with women of child-bearing age across Alberta.
Secondary: Women and their partners of child-bearing age in Alberta